Type Logo

This is a shoe brand I made up for the exercise. This brand specializes in custom sneakers so the brand would provide an assortment of different styles of blank shoes and the customer would get to choose colors or even designs to put onto the sneaker.

I decided to keep the logo simple because the brand encourages customers to be creative, the business is the canvas. I created the typeface to mimic the shape that shoelaces would make if you created letters out of them.